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| + | '''Angelic Pretty''' (アンジェリックプリティ) is a japanese brand focusing on [[Sweet Lolita]] clothing. It is considered one of the core brands of the style along with [[Baby, The Stars Shine Bright|BTSSB]]. |
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| − | [http://www.angelicpretty.com/ Angelic Pretty] is a Japanese Lolita brand that specialises in [[Sweet Lolita]] Clothing, shoes and [[Accessories]]. It was created in 1979 as a select shop under the name Pretty. In 2001 they changed their name to Angelic Pretty and began to focus on making their own unique clothes. |
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| + | == History == |
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| − | In 2008 it opened an English website to cater to foreign customers. Their concept is, "Angelic Pretty provides adorable clothing covered in lace, frills, and ribbons like that of the fairytale princess you dreamed about as a little girl. We want girls to never lose sight of that dream... And this is a brand for girls who want to keep that dream alive." |
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| + | Angelic Pretty is one of the earliest of the Lolita brands of clothing and is today one of its largest contributers. Founded in 1979, the brand has been around and setting the general style of Lolita fashion ever since. |
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| + | The brand has recently started to take advantage of growing international interest (spurred by the release of the [[Gothic & Lolita Bible]] in other nations) by launching an english language website for the first time and presenting two of their top designers, Maki and Asuka for public appearances and community events. |
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| − | Angelic Pretty's main designers are [[Maki]] and [[Asuka]], Maki started working for Angelic Pretty in 2003, whilst Asuka started working at Angelic Pretty in 2001. Maki went to a fashion oriented high school and studied illustration afterwards at a senmon gakko. Asuka designs shoes, bags, and parasols. Maki designs the prints for dresses and socks.She is also in charge of choosing the textiles. |
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| + | == Designers == |
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| − | Angelic Pretty's main store is in [[Laforet]] in Harajuku, but there are also stores in Shinjuku, Osaka, Nagoya, Sendai, Utsonomiya, Hiroshima, Yokahama, Kanazawa, Fukuoka, Okayama and Sannomiya. |
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| + | Asuka and Maki, the two public faces of Angelic Pretty have recently been seen at PMX events as well as in Lolita panels and in the Angelic Pretty store, representing the brand personally. |
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| + | Maki, originally from Saitama prefecture, started working for Angelic Pretty in 2003 and has since become one of the company’s lead designers. Her eduction background is in illustration and worked her way through college with her illustrations at Angelic Pretty. Her current responsibilities include the design of socks and the choosing of base cloth and thread for Angelic Pretty products. |
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| − | The brand opened a [[Angelic Pretty USA|USA store]] in 2010 in San Francisco's Union Square District, and later opened a Paris store. |
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| + | Asuka, from Kanagawa prefecture, started working for Angelic Pretty in 2001 and has also become one of the company’s lead designers, as well as overseeing the press work of the company. Her educational background is in Design of clothing and accessories and started woking for Angelic Pretty directly after finishing school. Her current design work includes Bags, Shoes, and Parasols. |
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| − | Angelic Pretty is most known for their mainly Sweet Lolita designs, for helping popularize [[OTT_Sweet|OTT Sweet Lolita]] as well as border prints (but they did not invent them), they also release many pieces that look to be heavily inspired by the [[Fairy Kei]] fashion. |
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| + | == Products == |
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| − | <gallery captionalign="left"> |
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| + | The concept of Angelic Pretty is "For girls who want to be cute forever without forgetting their dreaming heart". [[Imai Kira]], a famous artist who draws Lolita girls, is in charge of the illustrations for their overly sweet prints. The sizes are a bit looser than [[Baby, The Stars Shine Bright|BTSSB]], but are also a little higher. The overall impression of their garments is that there are many vibrant fabrics, eye-catching prints, and highly detailed lace. Due to the high amount of details, the clothes may feel a little heavier than from other Lolita brands. They not only sell dresses, blouses, skirts, and accessories, but also cutsews, cardigans, and hoodies for casual wear. |
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| − | AP rose toilette.jpg |
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| + | Angelic Pretty is one of the few Lolita brands which also has a store in the US, and also ships worldwide from their online shop. |
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| + | == Gallery == |
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| − | ap_jsk_summercherryprincess.jpg |
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| + | <gallery orientation="portrait" position="center"> |
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| + | angelicpretty1.jpeg |
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| + | angelicpretty2.jpeg |
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| + | angelicpretty3.jpeg |
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| + | angelicpretty4.jpeg |
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| + | angelicpretty5.jpeg |
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| + | angelicpretty6.jpeg |
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</gallery> |
</gallery> |
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| + | == External Links == |
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| + | * [http://www.angelicpretty.com/ Angelic Pretty Official Website] (Japanese) |
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| + | * [https://www.angelicpretty-usa.com/ Angelic Pretty USA Website] (English) |
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| + | * [http://maps.google.co.uk/maps/ms?hl=en&ie=UTF8&fb=1&split=1&gl=uk&li=lmd&msa=0&msid=106955907545649830946.0004661ac76d234cf2e77&z=6 Angelic Pretty Stores] (Google Maps) |
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[[Category:Lolita Brands]] |
[[Category:Lolita Brands]] |
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Revision as of 19:24, 15 September 2020
Angelic Pretty (アンジェリックプリティ) is a japanese brand focusing on Sweet Lolita clothing. It is considered one of the core brands of the style along with BTSSB.
History
Angelic Pretty is one of the earliest of the Lolita brands of clothing and is today one of its largest contributers. Founded in 1979, the brand has been around and setting the general style of Lolita fashion ever since.
The brand has recently started to take advantage of growing international interest (spurred by the release of the Gothic & Lolita Bible in other nations) by launching an english language website for the first time and presenting two of their top designers, Maki and Asuka for public appearances and community events.
Designers
Asuka and Maki, the two public faces of Angelic Pretty have recently been seen at PMX events as well as in Lolita panels and in the Angelic Pretty store, representing the brand personally.
Maki, originally from Saitama prefecture, started working for Angelic Pretty in 2003 and has since become one of the company’s lead designers. Her eduction background is in illustration and worked her way through college with her illustrations at Angelic Pretty. Her current responsibilities include the design of socks and the choosing of base cloth and thread for Angelic Pretty products.
Asuka, from Kanagawa prefecture, started working for Angelic Pretty in 2001 and has also become one of the company’s lead designers, as well as overseeing the press work of the company. Her educational background is in Design of clothing and accessories and started woking for Angelic Pretty directly after finishing school. Her current design work includes Bags, Shoes, and Parasols.
Products
The concept of Angelic Pretty is "For girls who want to be cute forever without forgetting their dreaming heart". Imai Kira, a famous artist who draws Lolita girls, is in charge of the illustrations for their overly sweet prints. The sizes are a bit looser than BTSSB, but are also a little higher. The overall impression of their garments is that there are many vibrant fabrics, eye-catching prints, and highly detailed lace. Due to the high amount of details, the clothes may feel a little heavier than from other Lolita brands. They not only sell dresses, blouses, skirts, and accessories, but also cutsews, cardigans, and hoodies for casual wear.
Angelic Pretty is one of the few Lolita brands which also has a store in the US, and also ships worldwide from their online shop.
Gallery
External Links
- Angelic Pretty Official Website (Japanese)
- Angelic Pretty USA Website (English)
- Angelic Pretty Stores (Google Maps)