The lead designer and founder of Atelier Pierrot is Shimizu Hiraka, a Tokushima born designer who has become well known for his artistic presentations as well as his fashion designs. With his first exhibition in France in 1985, followed by a Members Salon in Paris in 1988, Hiraku attended the Nagoya University of Arts – graduating in 1991. He spent the next few years exhibiting his work throughout France and Japan and has won a wide variety of awards including the Cannes Grand Prix International Gold Medal, Salon International Art Special Award and France Provence Painting, Sculpture Exhibition Award.
In general, the brand is considered mainly Gothic and Classic, but there's often also released with a strong Sweet atmosphere. The pink colorway of "Angel Frill" feels way more Sweet Lolita than anything else for example. Different to most brands, they also carry a wide variety of one-of-a-kind handmade products.
The main store is in Laforet Harajuku and there's also an online shop.