Girly Kei

Girly Kei (ガーリー) is a japanese fashion that, similar to Lolita, emphasizes a girlish appearance that doesn't cather to the male gaze different to general feminine styles. While adding the kanji "kei" isn't necessary in japanese, it is done in international spaces in order to avoid confusion with the english adjective.

Features[]

The most distinctive feature is the fluffy silhouette of the outfits and a cute atmosphere. The colors and designs make it look feminine at a glance, with pastel colors such as pink being the main focus. There are many designs featuring ribbon, ruffles, and lace, and even when sneakers are worn, they are in floral patterns, and the shoe laces are pink.

Substyles[]

Casual Girly (カジュアルガーリー)[]

A girly style with a casual atmosphere, often featuring denim miniskirts, shorts and sneakers. The outfits often include sweaters and hoodies with many frills and ribbons. It's a pop and energetic coordination.

Otona Girly (大人ガーリー)[]

As its name suggests, it's a more mature girly style. Since it is targeted at older women, the clothes cover more skin than usual, and there are many feminine dresses and skirts with elegant ruffles and floral lace. However, the playful prints and accessories still empathize the girly cuteness.

Retro Girly (レトロガーリー)[]

It's a girly style based on wearing outfits that have a retro feeling. The outfits usually feature a tartan main piece in muted pastels or earth tones. Flared skirts and tri-fold socks are very popular.