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Guro Lolita, or Gurololi, is a style of Lolita that focuses less on sweetness or elegance and more on horror. Blood splatters, bandages, eye patches, and fake bruises are all common themes in Guro Lolita. The idea of the 'broken doll' look is a running theme.

Outfits are usually white and splattered in fake blood. Despite its gore and horror theme, it still retains its theme of innocence and doll-like look. An alternative to a blood splattered dress is to be bandaged up.

Guro Lolita is generally only worn for themed meetups, photoshoots, or special occasions, given its theatrical nature.

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