Innocent World is a japanese brand focusing on Classic Lolita clothing. It is inspired by the classical european style of designer Yumi Fujiwara.
Products
The concept of IW is a new era of young lady fashion based on adorable yet elegant design. It's style is often a little bit sweeter than most Classic Lolita brands. In general, their releases vary a lot in the measurments despite sharing the same size label, but often feature a waist tie for adjustments. There's a wide variety of blouses that are easy to mix and match with any main piece. There's also a series called "Innocent World White" that has a focus on toned-down clothes for daily wear, and is also cheaper than their main line.
They have a store in Osaka, Nagoya, and Shinjuku. They also have an online shop but they also outsource to few Lolita fashion retailers. Both reservations and sales always start on friday.
Gallery
External Links
- Innocent World Official Website (English)