Metamorphose's logo
Metamorphose Temps de Fille (メタモルフォーゼタンドゥフィーユ) is a Japanese Lolita brand that carries clothing from all three main substyles, with Sweet and Classic Lolita as their majority, but also more unusual Lolita styles. It is colloquially referred to as "Metamorphose or "Meta".
History[]
Metamorphose Temps de Fille was created in 1993, and has been expanding ever since, with shops in Harajuku and Shinjuku. The brand was started when Japanese fashion designer Kuniko Kato split off from the major labels she had been working on. The official company was established legally in 1997 in Kyoto, moving to Osaka in 1998 and opening its first retail location.
In 1999, new stores opened in Nagoya and Harajuku, Tokyo. More stores would open in the following years in Fukuoka, Shinjuku, Hiroshima, and Sapporo. The name has changed multiple times, taking on its full form in 2000, and later changing legally to be just "Metamorphose".
Products[]
The brand concept is that anyone can transform into someone cute, elegant, or pretty. They produce a wide range of styles, including the less common Wa, Qi, and even Steam Lolita. The brand is known for their use of raschel lace, and for using unconventional materials and prints in their pieces, such leopard print in one instance.
Metamorphose's products are easier to acquire as they carry higher product quantities. Products are often restocked after they sell out and pre-order periods tend to be extended. This is in contrast to other Lolita brands which sell out quickly and rarely restock their products afterward.
Gallery[]
