Lolita Fashion Wiki

Miho Matsuda is a japanese brand focusing on Gothic Lolita fashion. It was founded by the designer of the same name in 1997.


The concept of Miho Matsuda is a romantic girly style that incorporates european elements, and it is characterized by its calm elegance. Similar to Sheglit, it's a elegant Gothic Lolita brand that is more classical. They produce a wide variety of clothes that can also suit Boystyle and Aristocrat.

Their are own local shops in Ikebukuro, Harajuku, and Shinisaibashi, Osaka, but they also outsource to many Lolita fashion retailers next to their online shop.

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