Moi-même-Moitié (モワメームモワティエ) is a Japanese brand founded in 1999 by renowned musician Mana, and specialises in Gothic Lolita clothing
The name derives from French for “myself” (moi-même) and “half” (moitié), although it is not an actual French phrase. The expression is an amalgamation created by Mana to express his vision of what Gothic Lolita fashion is best described as.
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Their concept is: "Archiving an ancient gothic atmosphere. An elegant, mysterious, and bewitching brilliance that seems to have escaped from an abandoned castle of medieval Europe" and "A brand that meets the universal desire to be beautiful and noble".[1]
Moi-même-moitié clothes are mainly in black, white, and a specific electric blue colour also colloquially called "Moitie Blue" by the Lolita community. Common motifs include crosses, gates, chandeliers and roses. Their signature pieces include their Bat Cross Bag and popular prints named "Iron Gate", "Silent Moon" and "Divine Cross".
Moi-même-moitié products are sold online on Wunderwelt.
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